ECMOD Awards
...A uniquely prestigious & influential opportunity for your business...
When the ECMOD Awards first launched in 1998 few envisaged how important they would become to businesses in the catalogue, home shopping and multi-channel sector, or to the forward thinking supplier organisations that endorse and support them.
As entry levels rose and attendance levels at the annual presentation evenings outgrew not one but three successive venues, it was clear that changes were needed. These were introduced in 2006, which saw the ECMOD Awards emerge with completely new categories, and the Awards Evening itself take a new stand-alone date in the calendar and relocate to the uniquely atmospheric Natural History Museum. A venue that adds cachet, drama and elegance to the celebratory black tie occasion.
How the ECMOD Awards are operated
The ECMOD Awards categories are designed to reflect multi-channel, catalogue producing and online retailing organisations serving business or consumer customers and are now based on merchandise categories. This enables, for example, a fashion business to compete against other fashion business entries; an industrial supplies business entry to compete with others in its product category, and so on. The entries take into account each business’ complete calendar year of activity and achievement, 1st January - 31st December.
The criteria are many-fold. Unlike others, the ECMOD Awards are not merely about creative execution. It is the entire business performance and progress achieved during the year that is taken into account too with special focus on branding consistency across all channels and in all customer communications. Customer service quality, effectiveness of catalogues, websites, mailings, email marketing communications, PR, customer recruitment and retention programmes, all come under scrutiny.
Each year the ECMOD team recruits a panel of independent expert adjudicators who undertake the judging process. Selected Judges agree to treat all submitted entries in complete confidence and not to decline to judge any entries from companies with which they have an ongoing, impending or recent past relationship. ECMOD judges are drawn from the USA and the UK and undertake the judging process remotely. Their results are filed in a score based format and fed into a master database which then computes the runners-up for each category.
|